Build your website - quality content or fluff?
You’ve started building your website or blog with the objective of creating an internet business. The question now is “what content should I put on my website?”
There are several sources for content, some of them are more favoured than others. If you want to get the best rankings in Google, you need to use some good quality unique content.
It is possible to get low quality content or fluff from very cheap writers that you can find on sites like elance, however Google’s increasingly sophisticated algorithms are getting better at spotting such content. If your content gets labelled as fluff, it will not get a good rating in Google.
The answer is to either write content yourself, making sure that it contains both the keywords you are writing about and plenty of relevant, useful and interesting information or find good quality writers (= not the cheapest) to write it for you.
It is also possible to find sources of content on the web such as ezine articles where you can pick up good content for free. The drawback is that you won’t be the only person with this content on your site so you will be penalised for duplicate content by Google. It is also possible to buy packages of content (known as Private Label Rights articles) realitvely cheaply. Again they will suffer from being non-unique although some services specialise in limited circulation.
Using non-unique content has its place especially when you are first starting out with a new website and need to populate the pages relatively quickly.